4 Brands You Can’t Miss During Lazada’s Ramadhan Sale

Hari Raya Aidilfitri is less than a month away, and this means shopping, shopping and more shopping during the month of Ramadhan. I believe that the best way to shop during Ramadhan (or any other time) is online as shopping online really does help us to save time, money and energy. Who else better to provide us with everything we’re looking for so effortlessly other than Lazada? On 4th June, we were invited to attend their Ramadhan sale event at Pullman Hotel Kuala Lumpur and boy did we enjoy ourselves! Read on to find out about what we got to experience during the event.

It started off with Lazada’s Head of Online Marketing, Roberto Mata, giving us a brief presentation about their journey so far, with 2016 being “your best year yet” as quoted by Roberto. He stressed that the past year has been a really exciting one for them thanks to the many projects which came about, with the most recent one being an investment by the renown Alibaba Group back in April. In May, they launched their new homepage which interface is more visual and tactile and has been proven to enhance user experience. This new interface also caters to mobile and tablet users, as Roberto believes that mobile is booming.

He then passed the flow to Eddy Yap, Lazada Malaysia’s Head of Campaigns, who briefed us about this year’s Ramadhan and Hari Raya campaign. Eddy presented to us a few insights, including top searches during the month of Ramadhan (such as home makeovers and Malay fashion) and knowing the customers’ spending patterns which is crucial to planning a successful campaign especially during festive seasons. This year’s theme would be Marhaban Ya Ramadhan which translates into Welcome Ramadhan in Arabic and would last for slightly over a month (1st June till 11th July 2016) with weekly thematic deals running throughout the campaign period to ensure that everyone gets what they want for Raya on time.

We also got the opportunity to witness special brand collaborations between them and big brands: DJI Drones, Flash Plus 2, CT Hardware and Nestle. The most exciting product presentation was of course, by DJI Drones. They showcased their latest drone with a demo of it flying across the ballroom, wowing everyone who was present. We found out that all DJI’s Phantom drones can fly as high as 500m (hint: that’s taller than the Petronas Twin Towers)! Now that’s pretty cool. You can get any of DJI’s drones at Lazada from RM2,038.

Next was the latest smartphone by Flash (formerly known as Alcatel), the Flash Plus 2 which is all about the camera. One of the highlights is the phone’s dual-color RealTone flash light which makes photos taken in low light conditions look great. Besides the back camera flash, the Flash Plus 2’s front high-CRI LED flash allows you to be a lil’ vain and take gorgeous selfies. Another unique selling point is their finger print recognition which unlocks your phone within 0.5 seconds upon scanning, woah! The best part of it all is the price of the Flash Plus 2, which is exclusively sold at Lazada from RM599. Premium features at an affordable price.

For those of you who are natural born handymen or have a wannabe handyman back home, CT Hardware has the best deals for you this Ramadhan. Here’s a little info about CT Hardware. They set up their marketplace partnership with Lazada back in April 2013 (that’s over 3 years now) and has seen a steady growth in their business, always participating in ongoing campaigns. This Ramadhan, they have picked their top 3 best-selling products to be offered: Bosch Impact Drill Driver (RM354), Karcher Steam Cleaner (RM850) and the Karcher Multipurpose Vacuum Cleaner (RM259) [SOLD OUT] and they all come with free gifts too!

The final products demonstrated were Nestle’s Nescafe Gold Blend Barista and Nescafe Dolce Gusto. They demonstrated how simple it was to make a cup of your favorite coffee with one simple touch using only Nescafe Gold Blend coffee. On 21st June, the product will be launched in Lazada at an exclusive price of RM199 [SOLD OUT] with every purchase of 2 Nescafe Gold Blend bottles. Better add this to your wishlist before it sells out! On the other hand, Nescafe Dolce Gusto Mini Me will be going at an exclusive promotional price of RM489 and they will be throwing in 9 boxes of Nescafe Dolce Gusto capsules for you to enjoy your very own home-made cuppa coffee, tea or even Milo!

The event was concluded with a Q&A session where our founder, Andrew Tai, was invited up on stage as one of the panel, together with other top affiliates. It was indeed a proud moment for the all of us at ShopCoupons! That being said, we had a great time at the event and would like to thank Lazada Malaysia’s team for inviting us to such an exciting Ramadhan event. We hope the information we have provided is more than enough to help you with your Raya shopping and of course, to save, save and save!